THE FACTS ON GREEN JOBS

The Pew Charitable Trusts stated in a 2009 report that “clean energy economy jobs” grew by 9.1% between 1998 and 2007, compared to a growth of 3.7% for all jobs, a fact that points to the sustainability of an industry that is all about… well… sustainability.

As further support, the number of job postings including the term “green” on Indeed.com, which searches thousands of job sites, has grown 120% since 2005. And job postings with the term “environmental” have grown more than 50%. This shows a clear rise in interest in this industry.

What’s more, on CNN Money’s list of the “100 Best Jobs in America” (in terms of pay, growth and quality of life), environmental engineering ranked #5 with a projected growth of 31% over the next 10 years. This is a great example of a “green collar” job.

The Bureau of Labor Statistics, our go-to source for job trends, received funding this year to collect data on green jobs, which shows the growing presence of the industry. The BLS is still compiling all of the statistics and profiling for the field, but the information on careers in wind energy is now up.

HOT POSITIONS

The Bureau of Labor Statistics breaks green jobs down into two categories: positions in which workers create green goods or provide green services and positions where employees are there to make their company more environmentally friendly. Here are some great options in both categories:

• Sustainability coordinators
• Carbon brokers
• Environmental educators
• Eco tour guides
• Urban/land-use planner
• Environmental Engineer
• Interface designer
• Interior/exterior designer (LEED standards)
• Construction of solar thermal plants
• Forester
• Solar panel installer
• Wind turbine fabricator

HOT SPOTS

Here are some green-only job boards and resources:

• Grist
• Sustainable Business
• Idealist
• GreenBiz
• Clean Economy Network

HOT TIP

The credentials for green jobs are still being developed and debated, but familiarize yourself with the various certifications and requirements that currently exist. Not all green jobs require them, but they could set you apart.

Key green credentials:

• USGBC LEED Certifications
• BPI Individual Building Certification
• NABCEP Solar Thermal Installation Certification
• RESNET Certified Energy Auditor or Rater
• AEE Energy Certifications
• Green Advantage Certified Practitioners

CONCLUSION

If green is your color, consider going green in your job search for a stable, rewarding career. Why not help the environment while making a good living?

Dr. Woody is author of The YOU Plan and is an executive coach trained in organizational psychology. 

The first stop on this 7-part blog series titled “Where are the jobs?!?” is going to be social media. The world of marketing has changed dramatically with the rise of social media sites like LinkedIn, Twitter and Facebook. These days, companies are looking for people who know how to create an online buzz and reach the masses as efficiently as possible!

So, if you have a respected blog, consider yourself a well-loved “Facebooker,” or have the right mix of writing and marketing skills, this may be the route for you. And if you have an educational background or experience in marketing, copywriting, or journalism, you have an even bigger edge in landing a Web 2.0 job.

THE EVOLUTION OF MASS MEDIA MARKETING

Consumer product marketing has always been at the forefront of American pop culture and is continually evolving. Keep in mind, the concept of mass media marketing was born during the Great Depression when radio was in its golden age and cinema was the latest innovation. During this time companies such as Procter and Gamble were desperately seeking opportunities to reach the most people possible, as inexpensively as possible. Radio seemed to be the innovative way to go. It provided a great new vehicle for reaching the masses!

So, it’s no wonder that the Great Recession has spawned an entirely new marketing vehicle in social media. Just as during the Great Depression, companies are seeking out innovative and cost effective ways to reach the masses. Social media is today what radio was nearly 100 years ago, a vehicle for reaching the masses. Consider that for the first time in 23 years, Pepsi did not run a commercial this past Super Bowl. Instead, they invested in a social media marketing campaign, a trend that is continuing to grow.

THE FACTS ON SOCIAL MEDIA JOBS

According to a 2009 study of social media marketers, 95% of respondents said they were going to increase, or at least maintain, their social media spending in the coming year.

A quick glance at Indeed’s job trending tool shows that job postings including the phrase “social media” have grown almost 2,000% over the last four years (see imbedded the chart).

If you’re still not convinced, The Bureau of Labor Statistics’ “Occupational Outlook Handbook” predicts that “the recent emergence of social media in the public relations is expected to increase job growth as well. Many public relations firms are expanding their use of these tools, and specialists with skills in them will be needed.”

HOT POSITIONS

The following is a list of some of the hottest social media positions out there:

• Social Media Strategist/Digital Strategist
• Community Manager
• Blogger
• Social Media Marketing Specialist
• Search Engine Marketing Associate
• Online Customer Service Representative

HOT SPOTS

Where can you go to find these positions? Here are some options:

• Jobs in Social Media
• Mashable
• Approach small companies that don’t use social media yet. Have your custom social media plan ready for them. See how Daniela Bolzmann did it.

HOT TIPS

Do Your Homework: Read up on your target companies and don’t just go to their websites. Research any relevant news, press releases, and industry publications that will help you understand their pain. Your job is to show them what you can do to make their pain go away. Companies are looking for problem solvers, so your job is to show them how your social media savvy will help make them stronger.

Engage Your Targets: Comment on their blog to get their attention. Be sure to provide thoughtful insights that also show your knowledge. Get your name out there and show that you know their brand. Here’s a real social media success story about a job seeker who used social media to land a job as marketing manager.

GET OUT OF THE HOT SEAT!!!

As the facts show, social media is a growing sector in the marketing world. So, if you want to change careers or you’re a recent grad looking to leverage your on-line skills, consider social media as a potential vocation! One perk to this industry is that you can often work remotely. On the flip side, make sure you can do more than just talk the talk, because your on-the-job results are very measurable and companies will be looking for actual results!!!

For more on Career Planning in the New Economy check out Dr. Woody’s new book: The YOU Plan on Amazon.com

I use the word intrinsics as a catch-all to describe what you bring to the table as a unique individual. We all have our own mix of personality, experiences, training… that combine to create a unique value proposition in terms of what we are able to accomplish in the marketplace. Spending the time to really understand your intrinsics is a critical component to successful career planning. 

In my upcoming book, The YOU Plan, I describe intrinsics in the following way:

“Think of your intrinsics as a deck of cards. All of our lives are shuffled differently, which means our cards are all spread across our life decks in very different ways. Some of your cards are close to the top and readily accessible whereas others are buried somewhere near the bottom and haven’t been played in a while.”

In other words, your intrinsics are that which you have within you that can be leveraged for value by potential customers, partners, or employers. However, in order for others to be able to see the value you bring to the table, you have to be able to articulate it in a way that is meaningful. Having a good handle on your intrinsics is an important part of career planning, particularly in a tough economic environment.  

For the sake of simplicity, I have broken intrinsics down into six factors. I believe these six factors impact the pace of your career development, thus I refer to them as your career PACERS.
• Personality
• Affiliations
• Contributions
• Experiences
• Relationships
• Skills, Knowledge, and Abilities (KSAs)

Career success requires really knowing the value you bring to the table and how to leverage and communicate that value in a way that helps others want to utilize it.

Over the next couple of weeks I will address each of the career PACERS in more depth, touching on how to really identify and leverage them. So, be sure to stay tuned!

Cheers,

Dr. Woody

To find out more about Dr Woody’s upcoming book, The YOU Plan, check out www.TheYouPlan.com

As an organizational psychologist, I believe there are three ways you can react to the challenge of uncertain times: 

          – you can cower and hide,

          – you can buckle down and survive, or

          – you can step-up and thrive

For those looking to step-up and thrive, it’s time to start planning. Planning begins with assessing your values, intrinsics, passions, and then leveraging your essence (brnad) and creating a roadmap. I like to refer to this as the VIPER approach to re-establishing your career in the new economy. So, look out for more information on the VIPER model in upcoming blogs! 

Remember, if you want to shine in 2009, it’s time to step-up and start planning.

-Dr. Woody

To see my Shine in ’09 speech go to www.DrWoody.com