1 ) Look in the Mirror: Ask yourself, “who am I and what do I have to offer?” Take the time to really consider what it is that sets you apart from your competition. Carl Jung once said “who looks outside dreams, who looks inside awakens.”

2 ) Reminisce on Five Positives: Create a list of 5 personal or professional accomplishments you had in 2010. Think about what they mean to you and how they can be of value in 2011. Don’t ever forget how valuable you are!

3 ) Face Three Negatives: We can all use a good hard look in the mirror from time-to-time. Be sure to step back and think about 3 mistakes you made in 2010 and how not to make them again!

4 ) Read One New Book: Get a hold of a good career/self-help book (The YOU Plan perhaps) and start the New Year off with the right mindset.

5 ) Join One Group: If you want to be a serious player you must get in the game. Join your local professional association, business council, chamber of commerce, or community organization!

6 ) Update LinkedIn and Facebook: Check all of your social media profiles, links, postings, and pictures to make sure they are up-to-date and accurately reflect the 2011 version of YOU!!!

7 ) Make 12 New Friends: The world revolves around relationships, so get out there and start making friends. Go for one new contact per month and be sure to maintain that relationship.

8 ) Take One Risk: Find a way to make your life or career search more rewarding by contributing in a way you never have before. Volunteer to speak at your local professional association, contribute a white paper, attend an event you’ve never been to, or ask to guest post for an industry blog. Find a unique way to step out and enhance your stature.

9 ) Set Lofty Goals: If you don’t shoot for the moon, you’ll never get there! Develop a list of weekly and monthly milestones for your job search and/or general career development. Don’t end the year in the same exact place you’re in now.

10 ) Make a YOU Plan: Coaches have game plans, pilots have flight plans, so why don’t you have a career plan? If you want to get out of the Career Hot Seat and back into the game you are going to have to make a plan, a YOU Plan! Don’t go into 2011 just winging it!

Cheers to 2011!

Dr. Woody

THE FACTS ON ACCOUNTING JOBS

Why go into accounting? According to the Bureau of Labor Statistics (BLS) Occupational Outlook Handbook, accounting and auditing positions are “expected to grow by 22 percent between 2008 and 2018, which is much faster than the average for all occupations.” In fact, they predict that over the course of the next decade the accounting field will produce roughly 279,400 jobs.

The BLS claims that the reason for this strong growth is “an increase in the number of businesses, changing financial laws and corporate governance regulations, and increased accountability for protecting an organization’s stakeholders.” Another reason, as seen in other fields we’ve profiled in this series, is the retirement of baby boomers and the slew of positions that are opening up because of this.

HOT SPOTS

Here are some accounting-focused job boards and resources:

• CareerBuilder Accounting
• Accounting Jobs Today
• Five Reasons to Become a CPA
• Roger CPA Resources

HOT TIPS

When it comes to standing out from the competition, here are three ways to set yourself apart in the finance field:

Computer skills:  Become proficient in the accounting and auditing software relevant to the types of positions you are targeting.

Advanced degree: Earn your master’s degree in accounting or an MBA with an emphasis in accounting to allow for greater Advancement opportunities.

Specialization: Find a way to specialize in a certain kind of accounting. For instance, globalization has resulted in the need for accountants who have an expertise in services related to international trade, mergers, and acquisitions. There are also “forensic” accountants who focus on catching individuals and companies committing fraud. Many state and local law enforcement agencies hire forensic accountants.

GET OUT OF THE HOT SEAT

If you are you good with numbers and like paying attention to detail, accounting may be for you. It’s a prestigious field with a variety of specialties and a lot of room for advancement. It’s not too late to consider a change and get some career (and financial) stability in return.

Michael “Dr. Woody” Woodward, PhD is a coach and author of The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy. Dr. Woody is president of the consulting firm HCI, sits on the Academic Advisory Board of the Florida International University Center for Leadership, and holds a PhD in organizational psychology.

THE FACTS ON GREEN JOBS

The Pew Charitable Trusts stated in a 2009 report that “clean energy economy jobs” grew by 9.1% between 1998 and 2007, compared to a growth of 3.7% for all jobs, a fact that points to the sustainability of an industry that is all about… well… sustainability.

As further support, the number of job postings including the term “green” on Indeed.com, which searches thousands of job sites, has grown 120% since 2005. And job postings with the term “environmental” have grown more than 50%. This shows a clear rise in interest in this industry.

What’s more, on CNN Money’s list of the “100 Best Jobs in America” (in terms of pay, growth and quality of life), environmental engineering ranked #5 with a projected growth of 31% over the next 10 years. This is a great example of a “green collar” job.

The Bureau of Labor Statistics, our go-to source for job trends, received funding this year to collect data on green jobs, which shows the growing presence of the industry. The BLS is still compiling all of the statistics and profiling for the field, but the information on careers in wind energy is now up.

HOT POSITIONS

The Bureau of Labor Statistics breaks green jobs down into two categories: positions in which workers create green goods or provide green services and positions where employees are there to make their company more environmentally friendly. Here are some great options in both categories:

• Sustainability coordinators
• Carbon brokers
• Environmental educators
• Eco tour guides
• Urban/land-use planner
• Environmental Engineer
• Interface designer
• Interior/exterior designer (LEED standards)
• Construction of solar thermal plants
• Forester
• Solar panel installer
• Wind turbine fabricator

HOT SPOTS

Here are some green-only job boards and resources:

• Grist
• Sustainable Business
• Idealist
• GreenBiz
• Clean Economy Network

HOT TIP

The credentials for green jobs are still being developed and debated, but familiarize yourself with the various certifications and requirements that currently exist. Not all green jobs require them, but they could set you apart.

Key green credentials:

• USGBC LEED Certifications
• BPI Individual Building Certification
• NABCEP Solar Thermal Installation Certification
• RESNET Certified Energy Auditor or Rater
• AEE Energy Certifications
• Green Advantage Certified Practitioners

CONCLUSION

If green is your color, consider going green in your job search for a stable, rewarding career. Why not help the environment while making a good living?

Dr. Woody is author of The YOU Plan and is an executive coach trained in organizational psychology. 

Many find careers in healthcare rewarding and take great pride in helping others make their way through tough physical and mental challenges. It also doesn’t hurt that the healthcare profession has some of the highest-paying positions in the country, even when you factor out those that require medical degrees! Of the jobs on CNN Money’s “20 Highest-Paying Jobs” list, almost half are in healthcare.

THE FACTS ABOUT HEALTHCARE JOBS

According to The Bureau of Labor Statistics’ Occupational Outlook Handbook wage and salary employment will increase in the healthcare industry by 22 percent between 2008 and 2018, which is substantially greater than the projected 11 percent growth for all other industries combined. More specifically, the BLS projects employment growth of 41 percent in home health care services, 39 percent for outpatient care, and 21 percent for nursing during the next decade. To amplify matters, a 2009 article in Health Affairs by Dr. Peter Buerhaus and company found that even in the face of the Great Recession the nursing shortage in this country is projected to grow to 260,000 registered nurses by 2025. This is a strong signal that there is definitely high earning potential here!

HOT POSITIONS

The following is a list of some of the hottest healthcare positions out there:

• Patient advocates
• Health informatics technician
• Physical therapy assistants
• X-ray technician
• Fitness nursing (similar to dietician)
• Holistic nursing
• Gerontological nursing
• Medical and public health social worker
• Lab technician
• Dental hygienist
• Occupational therapist

HOT SPOTS

Where can you go to find these positions? Here are some options:

• HR page of hospital websites and other similar facilities
• Nursing Jobs
• Health Career Web
• Monster.com (Healthcare)
• Career Builder (Healthcare)
• Healthcare Jobsite

GET OUT OF THE HOT SEAT

After researching this industry, there is no doubt some potential for solid career paths here. So if you’re in a rut and have the urge to go back to school or get a certification, it’s never too late in the name of job security. But if school isn’t an option, they have lots of administrative jobs that range from human resources to billing and even jobs in maintenance. Growth in the healthcare industry is going to require a lot of non-health related jobs because these are complex operations which will require a lot of support. Definitely keep your eyes open for opportunities in healthcare!

Michael “Dr. Woody” Woodward, PhD is a CEC certified professional coach who holds a PhD in organizational psychology. Dr. Woody is founder of the consulting firm HCI and author of the new book: The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy.

THE FACTS ON GOVERNMENT JOBS

The Partnership for Public Service predicts the Federal workforce will expand to 2.1 million civilian employees from now through 2012. According to their estimates, 384,000 of these new openings will be the result of baby boomer retirements. Further, the Bureau of Labor Statistics (BLS) “Career Guide to Industries” predicts the continued retirement of baby boomers in the Federal government will likely last through 2018. Although many boomers in the private sector have been forced to delay their retirements due to the financial crisis, Federal pensions tend to kick-in earlier and pay-out fairly well in comparison.

HOT SPOTS

Many of the open positions we came across tend to have a security-related focus both on financial transactions and national security. However, there are opportunities in other sectors as well. Here are a few spots to look for government positions and also get support in your Federal government job search.

• USAJobs – Official government job search engine—special section for students
• USA.gov – Tips for applying to government jobs
• Partnership for Public Service – Connects the right talent to the right government jobs
• Making the Difference - Find helpful information on how to obtain a federal job
• Fedscope – Research which agencies are in your state and whether they hire people with your background

HOT POSITIONS

The following is a list of some of the hottest federal government positions out there:

• Detectives/criminal investigator
• Claims adjuster
• Compliance officer
• Security officer
• Federal marshall
• Budget/program/intelligence analyst
• IT specialists/cyber security
• Legal professional
• Border patrol agent
• Emergency management (terrorism/mass casualty)

HOT TIPS

Follow Directions: Make sure your resume and application are complete. The Federal application process can be very lengthy, so be ready for this. Also, be ready to fill out a comprehensive background questionnaire that will require information on at least 7 years of your residence and work history.

Be Patient: The application and hiring process for Federal positions can take a long time. For some positions it may take up to a year. Apply for positions that don’t require major security clearances about four months prior to your target start date and at least six to eight months in advance for national security-related positions.

GET OUT OF THE HOT SEAT!!!

Federal government positions are all over the country. In fact, only 10% are in Washington D.C. And, there are positions that require all levels of education and experience. So, if you haven’t considered this career path before, expand your horizons!

The first stop on this 7-part blog series titled “Where are the jobs?!?” is going to be social media. The world of marketing has changed dramatically with the rise of social media sites like LinkedIn, Twitter and Facebook. These days, companies are looking for people who know how to create an online buzz and reach the masses as efficiently as possible!

So, if you have a respected blog, consider yourself a well-loved “Facebooker,” or have the right mix of writing and marketing skills, this may be the route for you. And if you have an educational background or experience in marketing, copywriting, or journalism, you have an even bigger edge in landing a Web 2.0 job.

THE EVOLUTION OF MASS MEDIA MARKETING

Consumer product marketing has always been at the forefront of American pop culture and is continually evolving. Keep in mind, the concept of mass media marketing was born during the Great Depression when radio was in its golden age and cinema was the latest innovation. During this time companies such as Procter and Gamble were desperately seeking opportunities to reach the most people possible, as inexpensively as possible. Radio seemed to be the innovative way to go. It provided a great new vehicle for reaching the masses!

So, it’s no wonder that the Great Recession has spawned an entirely new marketing vehicle in social media. Just as during the Great Depression, companies are seeking out innovative and cost effective ways to reach the masses. Social media is today what radio was nearly 100 years ago, a vehicle for reaching the masses. Consider that for the first time in 23 years, Pepsi did not run a commercial this past Super Bowl. Instead, they invested in a social media marketing campaign, a trend that is continuing to grow.

THE FACTS ON SOCIAL MEDIA JOBS

According to a 2009 study of social media marketers, 95% of respondents said they were going to increase, or at least maintain, their social media spending in the coming year.

A quick glance at Indeed’s job trending tool shows that job postings including the phrase “social media” have grown almost 2,000% over the last four years (see imbedded the chart).

If you’re still not convinced, The Bureau of Labor Statistics’ “Occupational Outlook Handbook” predicts that “the recent emergence of social media in the public relations is expected to increase job growth as well. Many public relations firms are expanding their use of these tools, and specialists with skills in them will be needed.”

HOT POSITIONS

The following is a list of some of the hottest social media positions out there:

• Social Media Strategist/Digital Strategist
• Community Manager
• Blogger
• Social Media Marketing Specialist
• Search Engine Marketing Associate
• Online Customer Service Representative

HOT SPOTS

Where can you go to find these positions? Here are some options:

• Jobs in Social Media
• Mashable
• Approach small companies that don’t use social media yet. Have your custom social media plan ready for them. See how Daniela Bolzmann did it.

HOT TIPS

Do Your Homework: Read up on your target companies and don’t just go to their websites. Research any relevant news, press releases, and industry publications that will help you understand their pain. Your job is to show them what you can do to make their pain go away. Companies are looking for problem solvers, so your job is to show them how your social media savvy will help make them stronger.

Engage Your Targets: Comment on their blog to get their attention. Be sure to provide thoughtful insights that also show your knowledge. Get your name out there and show that you know their brand. Here’s a real social media success story about a job seeker who used social media to land a job as marketing manager.

GET OUT OF THE HOT SEAT!!!

As the facts show, social media is a growing sector in the marketing world. So, if you want to change careers or you’re a recent grad looking to leverage your on-line skills, consider social media as a potential vocation! One perk to this industry is that you can often work remotely. On the flip side, make sure you can do more than just talk the talk, because your on-the-job results are very measurable and companies will be looking for actual results!!!

For more on Career Planning in the New Economy check out Dr. Woody’s new book: The YOU Plan on Amazon.com