Tag Archives: New Economy

Where are the Jobs?!? (Part 5 of 7) HealthCare Jobs, Growing!

The next industry my team decided to cover for the “Where are the jobs?!?” series is healthcare. It probably doesn’t surprise you that it is on our list of booming fields, as the need for healthcare is rapidly rising with the aging baby boomers entering their retirement years. Even with the uncertainty of healthcare reform there is still projected growth in many healthcare occupations.

Many find careers in healthcare rewarding and take great pride in helping others make their way through tough physical and mental challenges. It also doesn’t hurt that the healthcare profession has some of the highest-paying positions in the country, even when you factor out those that require medical degrees! Of the jobs on CNN Money’s “20 Highest-Paying Jobs” list, almost half are in healthcare.


According to The Bureau of Labor Statistics’ Occupational Outlook Handbook wage and salary employment will increase in the healthcare industry by 22 percent between 2008 and 2018, which is substantially greater than the projected 11 percent growth for all other industries combined. More specifically, the BLS projects employment growth of 41 percent in home health care services, 39 percent for outpatient care, and 21 percent for nursing during the next decade. To amplify matters, a 2009 article in Health Affairs by Dr. Peter Buerhaus and company found that even in the face of the Great Recession the nursing shortage in this country is projected to grow to 260,000 registered nurses by 2025. This is a strong signal that there is definitely high earning potential here!


The following is a list of some of the hottest healthcare positions out there:

  • Patient advocates
  • Health informatics technician
  • Physical therapy assistants
  • X-ray technician
  • Fitness nursing (similar to dietician)
  • Holistic nursing
  • Gerontological nursing
  • Medical and public health social worker
  • Lab technician
  • Dental hygienist
  • Occupational therapist


Where can you go to find these positions? Here are some options:


After researching this industry, there is no doubt some potential for solid career paths here. So if you’re in a rut and have the urge to go back to school or get a certification, it’s never too late in the name of job security. But if school isn’t an option, they have lots of administrative jobs that range from human resources to billing and even jobs in maintenance. Growth in the healthcare industry is going to require a lot of non-health related jobs because these are complex operations which will require a lot of support. Definitely keep your eyes open for opportunities in healthcare!

Michael “Dr. Woody” Woodward, PhD is a CEC certified professional coach who holds a PhD in organizational psychology. Dr. Woody is founder of the consulting firm HCI and author of the new book: The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy.

Where are the Jobs?!? (Part 3 of 7) Wanna Work for the “Man”, Consider the Federal Government

The Federal Government is the second industry my team and I researched for the “Where are the jobs?!?” blog series. Although state and local governments across the country have been severely hit by decreased property and income tax revenues, there are opportunities at the Federal level. A number of the Federal opportunities we came across are in the law enforcement sector. Agencies such as the FBI, TSA, and Border Patrol either have openings or will in the near future.   


The Partnership for Public Service predicts the Federal workforce will expand to 2.1 million civilian employees from now through 2012. According to their estimates, 384,000 of these new openings will be the result of baby boomer retirements. Further, the Bureau of Labor Statistics (BLS) “Career Guide to Industries” predicts the continued retirement of baby boomers in the Federal government will likely last through 2018. Although many boomers in the private sector have been forced to delay their retirements due to the financial crisis, Federal pensions tend to kick-in earlier and pay-out fairly well in comparison.


Many of the open positions we came across tend to have a security-related focus both on financial transactions and national security. However, there are opportunities in other sectors as well. Here are a few spots to look for government positions and also get support in your Federal government job search.

  • USAJobs – Official government job search engine—special section for students
  • USA.gov – Tips for applying to government jobs
  • Partnership for Public Service – Connects the right talent to the right government jobs
  • Making the Difference - Find helpful information on how to obtain a federal job
  • Fedscope – Research which agencies are in your state and whether they hire people with your background


The following is a list of some of the hottest federal government positions out there:

  • Detectives/criminal investigator
  • Claims adjuster
  • Compliance officer
  • Security officer
  • Federal marshall
  • Budget/program/intelligence analyst
  • IT specialists/cyber security
  • Legal professional
  • Border patrol agent
  • Emergency management (terrorism/mass casualty)


Follow Directions: Make sure your resume and application are complete. The Federal application process can be very lengthy, so be ready for this. Also, be ready to fill out a comprehensive background questionnaire that will require information on at least 7 years of your residence and work history.

Be Patient: The application and hiring process for Federal positions can take a long time. For some positions it may take up to a year. Apply for positions that don’t require major security clearances about four months prior to your target start date and at least six to eight months in advance for national security-related positions.


Federal government positions are all over the country. In fact, only 10% are in Washington D.C. And, there are positions that require all levels of education and experience. So, if you haven’t considered this career path before, expand your horizons!

Where are The Jobs (Part 2 of 7) Social Media: The New Marketing Vehicle

The Upward Trend in Social Media Jobs

The first stop on this 7-part blog series titled “Where are the jobs?!?” is going to be social media. The world of marketing has changed dramatically with the rise of social media sites like LinkedIn, Twitter and Facebook. These days, companies are looking for people who know how to create an online buzz and reach the masses as efficiently as possible!

So, if you have a respected blog, consider yourself a well-loved “Facebooker,” or have the right mix of writing and marketing skills, this may be the route for you. And if you have an educational background or experience in marketing, copywriting, or journalism, you have an even bigger edge in landing a Web 2.0 job.


Consumer product marketing has always been at the forefront of American pop culture and is continually evolving. Keep in mind, the concept of mass media marketing was born during the Great Depression when radio was in its golden age and cinema was the latest innovation. During this time companies such as Procter and Gamble were desperately seeking opportunities to reach the most people possible, as inexpensively as possible. Radio seemed to be the innovative way to go. It provided a great new vehicle for reaching the masses!

So, it’s no wonder that the Great Recession has spawned an entirely new marketing vehicle in social media. Just as during the Great Depression, companies are seeking out innovative and cost effective ways to reach the masses. Social media is today what radio was nearly 100 years ago, a vehicle for reaching the masses. Consider that for the first time in 23 years, Pepsi did not run a commercial this past Super Bowl. Instead, they invested in a social media marketing campaign, a trend that is continuing to grow.


According to a 2009 study of social media marketers, 95% of respondents said they were going to increase, or at least maintain, their social media spending in the coming year.

A quick glance at Indeed’s job trending tool shows that job postings including the phrase “social media” have grown almost 2,000% over the last four years (see imbedded the chart).

If you’re still not convinced, The Bureau of Labor Statistics’ “Occupational Outlook Handbook” predicts that “the recent emergence of social media in the public relations is expected to increase job growth as well. Many public relations firms are expanding their use of these tools, and specialists with skills in them will be needed.”


The following is a list of some of the hottest social media positions out there:

  • Social Media Strategist/Digital Strategist
  • Community Manager
  • Blogger
  • Social Media Marketing Specialist
  • Search Engine Marketing Associate
  • Online Customer Service Representative


Where can you go to find these positions? Here are some options:


Do Your Homework: Read up on your target companies and don’t just go to their websites. Research any relevant news, press releases, and industry publications that will help you understand their pain. Your job is to show them what you can do to make their pain go away. Companies are looking for problem solvers, so your job is to show them how your social media savvy will help make them stronger.

Engage Your Targets: Comment on their blog to get their attention. Be sure to provide thoughtful insights that also show your knowledge. Get your name out there and show that you know their brand. Here’s a real social media success story about a job seeker who used social media to land a job as marketing manager.


As the facts show, social media is a growing sector in the marketing world. So, if you want to change careers or you’re a recent grad looking to leverage your on-line skills, consider social media as a potential vocation! One perk to this industry is that you can often work remotely. On the flip side, make sure you can do more than just talk the talk, because your on-the-job results are very measurable and companies will be looking for actual results!!!

For more on Career Planning in the New Economy check out Dr. Woody’s new book: The YOU Plan on Amazon.com

The YOU Plan: Intrinsics – Why Personality Matters

One of the commonly missed steps in the career re-engagement process is introspection. I’m a firm believer in the power of stepping back to gain perspective on where you are presently, where you are actually going, and where you really want to go. As part of this introspective process I firmly believe you need to take stock in what you bring to the table. In other words, you have to get to know your intrinsics. 

As I mentioned in my previous post, I use the word intrinsics as a catch-all to describe what you bring to the table as a unique individual. We all have our own mix of personality, experiences, training… that combine to create a unique value proposition in terms of what we are able to bring to bear in our career endeavors.  

In the last post I also outlined the six elements that make-up what I refer to as your career intrinsics. I call these six elements your career PACERS: Personality, affiliations, contributions, experience, relationships, and SKAs. 

In this post I’m going to focus on personality.


Although there are many influences on human behavior, I believe that personality is one of the most significant. Other influences include experience, culture, upbringing, education, religion, social norms, expectations, and trauma. The reason I believe personality is so critical is that your personality is really responsible for driving how you respond to those other influences. It shapes how you act and interact within your environment.

Personality is really about your natural inclinations. We all have natural leanings and comfort zones. Quite simply, you have certain actions and activities that you tend to be comfortable performing. Having a good sense of what these are is critical to your success. The last thing you want to do is put yourself in a position that requires you to spend most of your time operating outside of your comfort zone. When you are in your element, you are going to be at your best.   

In my new book, The YOU Plan, I talk about the role of personality in my work as an executive coach:

“Whether I’m working with corporate executives or personal clients, I always begin by assessing their personality and natural strengths. I’m certainly not unique in this approach. The study of personality and its application to the world of work has enjoyed a substantial resurgence, with many theories and approaches. What’s important is this: Personality does matter.”

Assessing Personality

When it comes to assessing personality, there are literally thousands of personality assessments on the market. The unfortunate reality is that the majority of these assessments likely provide as much intellectual insight as reading your daily horoscope or taking the latest quiz in Cosmopolitan magazine. So, when looking for a good assessment, consider the source. Simple on-line assessments can sometimes do more harm then good.

One of the most well researched models of personality is the Big Five. The Big Five consists of five high-level factors that can be remembered as OCEAN: Openness to experience, Conscientiousness, Extraversion/introversion, Agreeableness, and Neuroticism or emotional stability. The model states that we all have varying levels of each factor that operate together to create our individual personalities. The model has gained such wide acceptance that even the psychologists at e-Harmony use it as part of the matching system. Thus, when looking for simple personality assessments, keep the big five in mind.

For more information on the Big Five and one of the more popular Big Five assessments chack out the NEO-FFI. Two other well-known models include the Myers-Briggs Type Indicator and the DISC assessment, both of which have enjoyed a tremendous amount of popularity and use in the business world. 

The bottom line is that career success requires really knowing the value you bring to the table and how to leverage and communicate that value in a way that helps others want to utilize it. Really knowing your personality is a good start.

Over the next couple of weeks I will address each of the other career PACERS in more depth, so stay tuned!


To learn more, check out my new book The YOU Plan

Career Hunting in the New Economy: Time for a YOU Plan

The Great Recession has fundamentally changed the employment landscape in this country. The old rules no longer apply. I believe we are entering into an age of career entrepreneurialism, an age where careers aren’t pursued they are created.

Career success in the New Economy is going to require personal accountability and proactive planning. The 9.5% rate of national unemployment is unchanged from this time a year ago. To make matters worse, there are nearly 7 million American workers who have been out of work for longer than 6 months. This is substantially higher than at any point during the recession. So, whether you are a battle-tested workforce veteran or graduating college senior, you are going to have to start thinking differently. The number of defined job slots available continues to dwindle, which means that you are going to have to start getting more creative and ultimately more competitive.

Yes, you are going to have to start thinking like an entrepreneur. In one way, shape, or form, every entrepreneur has their own YOU Plan and so should you.

Creating a YOU Plan

As a coach trained in the field of organizational psychology, I am firmly against the notion of one-size-fits-all. I believe that we all have our own unique assets and it’s up to each of us to tap into them.

Creating a YOU Plan is about asking yourself serious questions and making tough choices. Developing your own plan starts with taking stock of who you are and the assets you have at your disposal. Although this sounds simple, it’s not. Both transitioning professionals and students alike tend to struggle with this. Once you have a solid handle of yourself, then it’s time to put together a brand package and get in the game.

Start with Your VIPs

When I talk about understanding who you are and the assets you have, I am really talking about three things: Values, Intrinsics, and Passions. Before you can make a series push to get out there and make your next career move, you need to have a firm handle on your Values, Intrinsics, and Passions or what I like to refer to as your VIPs. Just about everyone I meet and work with believes they have a good handle on their VIPs until I push them to seriously answer three questions:

• What are my Values?
• What are my Intrinsics?
• What are my Passions?

Your VIPs are important because they represent the essence of who you are and what you are capable of. Before you can create a brand package and get out there on the market, you must know what you bring to the table. Consider the fact that:

• Your values are what drive your decision making, they are your compass
• Your intrinsics are what you bring to the table, they are your value proposition
• Your passions are what generate your energy and enthusiasm, they are what people see

Package Your Essence

If you can answer the three VIP questions, you’ve answered the larger question of what you are about. The next step is to create a brand package.

Personal branding is about taking the essence of who you are and packaging it in a way that makes sense to potential employers and consumers. Getting your message across will require simple yet high impact sound bites. When developing your brand message make sure you:

• Establish your credibility
• Demonstrate your value
• Show that you stand out

Draw a Roadmap

At the end of the day this is all academic if you don’t have a roadmap. As a job seeker back on the market, you are now in sales for you. Creating a roadmap is about setting goals, establishing metrics, and taking deliberate action. You should have a clear set of activities with daily, weekly, and monthly goals. Even simple things like the number of networking events you’ll attend or the old contacts you’ll reach out to can be a great start.

Creating a YOU plan isn’t easy and it shouldn’t be. However, it is a critical first step in creating a successful career. Keep in mind, would a coach field a team on game day without a game plan? Would an airline pilot take off with a plane full of passengers and no flight plan? Would a general take to the battlefield without a strategy?

Thanks and good luck!

Dr. Woody
Michael “Dr. Woody” Woodward, PhD is a CEC certified professional coach who holds a PhD in organizational psychology. Dr. Woody is author of the new book The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy.

How Do I Step-up To the New Job Market?

This morning President Obama delivered a speech in Columbus, Ohio marking the ground breaking of the ten thousandth roads project funded by the Recovery Act (otherwise known as the stimulus package). In his speech President Obama said “I’m under no illusion we are where we need to be” echoing the concerns expressed by Fed Chief Ben Bernanke last week. In his testimony before congress, Bernanke stated that there will be a “slow reduction” in unemployment as the recovery begins to take effect.

In April of last year national unemployment was at 9.4%. Currently, national unemployment is at 9.7%. The unemployment rate in Ohio, the site where the President showcased this “shovel ready” project, is nearly a full percentage point higher than this time last year.

Unemployment is continuing to rise and the number of American workers out of work for longer than six months has grown to 6.7 million. This accounts for nearly half of all unemployed workers in this country.

Welcome to the New Economy!

Making your way in this new environment is going to be a challenge. Blasting resumes into cyberspace, brushing up on your interview skills, and trolling job fairs isn’t going to cut it anymore. It’s no longer about chasing down existing opportunities, it’s about cultivating new ones. This is going to require adapting an entrepreneurial mindset!

Any good entrepreneur will tell you that success comes from opening your mind and seeing the world of possibilities that lay in front of you. Entrepreneurs are not big believers in happenstance, they tend to create their own luck. Take for example the June 2010 issue of Psychology Today where the featured article was on the notion of serendipity and success. The article noted that differences in personality and approach to life tend to impact perceptions of luck. When it comes to personality, one study cited by the article found that those who report being more lucky tend to be more extraverted, open to experience, and more tolerant of stress. With respect to differences in how one approaches life, the message was simple, take a step back and relax. Those who are more “present” in what they are doing and engaged with those around them, tend to have more luck.

Although personality is not something you can change, you most certainly can change the way you approach life. In particular, when it comes to dealing with the uncertainty of career transition, it’s critical that you begin by looking inward first, then outward. You must be present in the moment before considering where to go next. Uncertainty can produce a great deal of anxiety. The less control we believe we have over a situation the more anxiety we feel. The best way to take control of this anxiety and position ourselves for serendipity is to create a plan.

Personal planning is the key to taking charge of your career, reducing the impact of uncertainty, and generating your own luck. It’s all about creating a YOU Plan, a plan custom tailored for you and by you. I firmly believe that any good YOU Plan starts with introspection. You can’t build a strong plan without a solid foundation. When it comes to creating a YOU Plan you must ask yourself five fundamental questions that I remember as VIPER:
• What are my Values?
• What are my Intrinsics?
• What are my Passions?
• What is my Essence?
• What is my Roadmap?

To learn more about creating a YOU Plan go to www.TheYouPlan.com

Good luck,

Dr. Woody – www.DrWoody.com

Transcend in Twenty-Ten: Rise Up and Forge Your Own Career Path

As the Great Recession comes to a close it’s time to wave goodbye to the dark days of 2009 and start thinking about the brighter times ahead.

In 2009 we saw a 26 year peak in the national unemployment rate. Foreclosures, bankruptcies, and all out corporate collapses hit all time highs.

There is no doubt the year 2009 exposed a lot of perpetrators and created a lot of victims. In one way, shape, or form we all felt the pain, some of it caused by others, and some of it caused by ourselves. Regardless, it’s now up to you to take the next step and rise above it all. It’s time to start thinking about thriving in the New Year.

The New Year is always a great excuse to reset and start anew. I can’t think of a year where there has been more incentive to do just that. Twenty-ten is your chance to take the reins and transcend the madness of ‘09. It’s time to transcend in ten!

So, what can we do to leave 2009 behind for good?

First and foremost, you must accept that the old rules no longer apply. For those of you feeling secure in your jobs, keep in mind that being a diligent worker and following the rules is no longer a safe haven. For those in transition, the days of pounding the pavement and chasing those great job opportunities are gone.

The New Economy is about creating opportunities, not chasing them. It’s about being innovative and demonstrating your value. It’s about being your own brand. I truly believe we are entering into an age of career entrepreneurialism, an age where it will be up to you to determine your path and then go out and make it happen.

Second, you will need to create a plan. And not just any plan, but a YOU Plan. Without a destination in mind and a roadmap for getting there, success will always be a challenge. To be fair, there is no simple straight line to any destination and life often requires detours. However, without any kind of path in mind, your actions will always be driven by those around you. In other words, when it comes to living your life, you can lead or you can follow. If you want to lead, you will need a YOU plan.

Thoughtful planning and deliberate action are the foundation for any successful endeavor. Your success is up to you; and you alone. Take the reins and start thinking like an entrepreneur. Every Monday and Thursday I’ll be posting tips, tidbits, and simple steps or creating a YOU plan, so stay tuned!

Welcome to the New Year. Good luck and transcend in twenty-ten!

Dr. Woody

To learn more about Dr. Woody and his upcoming book The YOU Plan, check out www.TheYouPlan.com